The Straight Answer
Ninety minutes on your idea, then one written page telling you whether it is real and what the first buildable piece is.
Credited in full against anything else here if you commission it within 30 days.
The problem it solves
You have an idea, or a thing you have already started, and no way to tell whether it is worth your next six months. Everyone you ask is either too polite or selling you something.
Who buys it: A person with an idea, a founder who has started something and stalled, or an operator who wants to use AI and cannot see the first step.
What lands
- Ninety minutes, live, on the actual thing. Not a discovery call, we work on it.
- One written page within three days: what it really is, who it is for, and the honest read.
- The first buildable slice, named specifically enough to start on Monday.
- Or a written statement that this should not be built, and why.
What this is not
- No code, no design, no build.
- No introductions, no fundraising help, no pitch deck review.
- Not ongoing access. It is one conversation and one page.
Who shouldn't buy it: Anyone who wants validation rather than an answer. If you already know what you want to hear, save your money and go build it.
The guarantee
If the page says do not build it, that is a real outcome and a good one. Better to lose £450 than a year. A meaningful share of these should end that way.
Why me
I have taken more than twenty products from nothing to shipped, and killed plenty more before they cost anything. The value here is the pattern recognition on which of those it looks like, delivered in writing so you can reread it when you are less excited.
Questions people actually ask
Is ninety minutes really enough?
For this question, yes. Whether an idea is real, who it is for and what to build first are usually decided in the first twenty minutes. The rest is pressure testing the answer, and the written page is where the work actually lands.
I am not technical. Is that a problem?
No. Most people who buy this are not. You bring what you know about the problem and the people who have it, which is the half that cannot be outsourced.
What if I want you to build it after?
Then the £450 comes off. That is what the credit is for, and it means this is not a sales call dressed as an engagement.